AI Insights · Timothy · December 2024
Top 5 Social Apps on Android in Ghana: Q4 2024
Explore the performance trends of the top 5 social apps on Android in Ghana during Q4 2024, with insights from Sensor Tower.
The fourth quarter of 2024 saw dynamic trends in the performance of top social apps on the Android platform in Ghana. Here’s a closer look at how these apps fared, based on data from Sensor Tower.
TikTok Lite - Save Data & Fast showed remarkable growth in weekly revenue, starting at a modest $23 and peaking at $105 by the end of December. Weekly downloads varied, commencing at around 65K, dipping mid-quarter, and then surging to 70K by the end. Active users were stable initially but saw an increase from 1.18M to 1.24M over the quarter.
Facebook Lite maintained a consistent download rate, beginning at roughly 39K and ending at 45K. Active users hovered around 920K, with slight fluctuations throughout the quarter.
TikTok - Videos, Shop & LIVE experienced a gradual decline in revenue from $3.9K to $4.5K. Downloads exhibited a notable increase, rising from 33K to 37K by the quarter’s close. Active users remained strong, fluctuating around 1.6M.
Facebook saw stable revenue figures, starting at $422 and closing at $358. Download numbers were steady, averaging around 26K weekly. Active users showed a slight increase, from 823K to 841K.
Instagram achieved steady revenue growth, reaching $402 by the end of December. Downloads experienced an upward trend, with numbers rising from 20K to 22K. Active users consistently exceeded 2.4M, indicating a robust user base.
For more detailed insights and data, visit Sensor Tower’s platform.
